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奇多为零食的奶酪残渣宣布官方命名

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2020年01月14日

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Cheetos announces official name for snack’s dusty cheese residue

奇多为零食的奶酪残渣宣布官方命名

You know how you’ll be eating a bag of Cheetos and you get that cheesy residue on your fingers? And then you want to tell someone about this phenomenon but are at a complete loss of words for how to describe this thing that has been happening to people since Cheetos were first released in 1948?

你知道当你吃了一袋奇多的时候你手指上的奶酪残渣是怎么来的吗?然后你想告诉别人这个现象,但却完全不知道如何描述这种自1948年奇多首次发布以来发生在人们身上的事情?

Well, now you don’t have to worry, because Cheetos has given it a name!

现在你不用担心,因为奇多已经有了一个名字!

The dusty-cheese byproduct of eating Cheetos that consumers, for decades, have sometimes described as “Cheetos fingers” (a description that even has its own Instagram hashtag) now has an official term: Cheetle.

几十年来,消费者有时会把吃奇多产生的奶酪碎屑称为“奇多手指”(这一描述甚至在Instagram上有自己的标签),现在有了一个官方术语:Cheetle。

奇多为零食的奶酪残渣宣布官方命名

“Cheetle” is defined as “that orange and red dust symbolic of true Cheetos fandom,” according to a press release from Frito-Lay. In a sentence, for example, the word “Cheetle” could be used thusly: “My hands have Cheetle on them,” or, “Did you stain my shirt with Cheetle?”

菲多利公司的一份新闻稿称,“Cheetle”被定义为“象征着真正奇多粉丝圈的橙色和红色残渣”。例如,在一个句子中,“Cheetle”这个词可以这样使用:“My hands have Cheetle on them”,或者“Did you stain My shirt with Cheetle?”

It rolls off the tongue as easily as Cheetle does after sucking it off your fingers.

它很容易在舌头上融化,就像你从手指上吸掉它一样。

But wait — there’s more. To celebrate this newly coined term, Cheetos is rolling out a brand-new product just covered in Cheetle. For the first time ever, the beloved brand will be making ready-to-eat popcorn “that has been infused with Cheetle.”

但是等等,还有更多。为了庆祝这个新创造的术语,奇多推出了一款全新的产品,上面覆盖着Cheetle。有史以来第一次,这个受人喜爱的品牌将会制作“加入了Cheetle”的即食爆米花。

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing, Frito-Lay North America. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

菲多利北美区营销高级总监布兰迪•雷说:“我们看到爱吃奇多的人把他们沾满红色和橙色的手指当成是一种荣誉勋章,我们一直在想办法帮助他们提高吃零食的水平。”“要想把爆米花提升到一个新的高度,唯一的方法就是添加标志性的Cheetle,这种奶酪状的粉末会吸引奇多的粉丝们一整年都来吃这种爆米花。”

The finger-staining popcorn will be available nationwide in both Cheddar and Flamin’ Hot flavors.

这种手指染色的爆米花将在全国范围内出售,有切达干酪口味和火烈鸟口味。


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